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Mind Game - Advocacy and awareness Campaign

Mind Game – Kampanja za podizanje svesti

As part of the MIND GAME project, we launched a public Advocacy Campaign to raise awareness about the importance of creating inclusive, safe and supportive sports environments for young people. 💙

The campaign aimed to engage policymakers, sports organisations, coaches, educators and the wider public in recognising the role that sport can play in promoting mental health and well-being.

Through awareness-raising activities, communication materials and the sharing of key messages, we encouraged positive change and promoted greater attention to mental health, inclusion and well-being in sport. 🌍🤝

Together, we helped make sport a place where every young person could feel supported, included and valued.

FuteBola from Portugal, together with its partners Hate Fighters Network from Serbia, Educazione Benessere from Italy and ITF Taekwon-do club Levski Angels from Bulgaria implements project “It’s a Mind Game” in order to address issues of mental health crisis among children and young people through sport. Mind Game initiative will gather coaches, youth workers, mental health professionals, and sports practitioners from partner countries to exchange best practices on using sports as a tool for mental well-being and inclusion; will deliver a Training Guidelines document that provides practical methods and strategies for using sports as a tool to promote mental health, foster inclusion, and create safe sports environments; will equip coaches from grassroots sports clubs and schools across all partner countries with new methodologies on mental health, inclusion and safe sports environment; will raise awareness among young people, sports organizations, and policymakers about the benefits of inclusive and mental health-friendly sports environments. Mind Game project is co-financed by the European Union and is implemented in Portugal, Serbia, Italy and Bulgaria from October 2025 to September 2026.

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